The 15th Philippine Quill and 5th Student Quill Awards celebrated repeat wins for Meralco as Company of the Year, Stratworks as Agency of the Year, and the University of Santo. Tomas as School of the Year as these organizations earned the most number of excellence awards, which also saw record submissions from professional and student levels.
It was a three-peat for Stratworks, and an impressive four-peat for University of Santo. Tomas, which bagged the top prize for four out of the five years that the award has been given. Meralco has won the award three times since 2012.
In the Company of the Year category, ABS-CBN Corporation was honored as first runner-up, while Smart Communications placed second-runner-up. And in the Agency of the Year, Ogilvy and Mather was hailed as first runner-up and DDB Group Philippines finished as second runner-up.
The Aboitiz Group bagged the coveted Top Award in Communication Management for its “#WeatherWiser Nation” campaign aimed at educating and engaging businesses, local government units, and technology savyy Filipinos on the benefits of reliable weather knowledge using technology, partnerships, and engagement.
Habitat for Humanity Philippines’ “The Annual Report Made by Kids” and Stratworks Inc.’s “#ToughestJob2016: What does the Philippine President Do” tied for the Top Award in Communication Skills.
Habitat for Humanity’s entry “The Annual Report Made by Kids” showcased drawings and letters of gratitude written and illustrated by the beneficiaries’ children and addressed to sponsors, transforming a mere financial document into a moving tribute by the beneficiary families.
Stratworks’ the “#ToughestJob2016” Facebook digital campaign empowered young voters as decision makers who have the power to choose the persons best-suited to fulfill the role of the country’s chief executive and vice president. The campaign garnered 4.9M impressions and reached a total of 2.6 million readers and close to one million video views by election day.
Shell Companies in the Philippines’ “Shell Sustains Involvement and Engagement through Elevated Communications” won the Top Award in Communication Research. The research focused on its multigenerational workforce, generating a 345% rise in engagement scores, which also listed Shell Philippines as one of the top performing communications site among 70 Shell business countries.
The Philippine Quill Awards and the Philippine Student Quill Awards were held separately at the Grand Ballroom of the Marriott Hotel at Newport City.
In the School of the Year race, De La Salle-College of St. Benilde placed first runner-up, while Angelicum College made it as second runner-up.
The Philippine Student Quill Top Award in Communication Management went to De La Salle-College of St. Benilde for “Komikwento”, while the Top Award in Communication Skills was conferred to Bataan Peninsula State University for “1588: The Guilds Literary Folio 2015-2016”.
Prime Kapamilya talents provided entertainment breaks with Boyband Ph’s energizing song and dance routines in the afternoon, complemented by golden-voiced Jona’s soothing serenade in the evening. In another innovative twist, Airdance opened the program a with chiffon-flying routine, giving life to the event title of “Let your worlds take flight”.
The 15th Quills program was supported by sponsors (GOLD) Meralco and Security Bank Corporation, (SILVER) Philippine Amusement and Gaming Corporation, San Miguel Brewery and San Miguel Corporation , and (BRONZE) ABS-CBN Corporation, Land Bank of the Philippines, Petron Corporation, San Miguel Purefoods Company, TeaM Energy Corporation, and The EON Group.
The media intelligence partner is Isentia and media partners include Adobo Magazine, ABS-CBN News Channel (ANC), BusinessWorld, BusinessMirror, Philippine Daily Inquirer, The Philippine Star, Malaya Business Insight and Manila Bulletin. Official tabulator ensuring accuracy and integrity of tabulations and procedures is Reyes Tacandong and Co.
IABC is a San Francisco-based professional network and global membership association and with thousands of members from around the world, representing many Global Fortune 500 companies. IABC serves professionals in the field of business communication by bringing together the profession’s collective disciplines. The Philippines is the very first chapter outside of North America, with a mission to advocate for professional growth, learning and communication excellence.