Division 2: Communication Research

Entries in this division recognize the importance of research and measurement as a foundation for strategic communication work and a competency that is integral to success throughout the career of a communication professional. A clear understanding of why the research was needed demonstrated its strategic value to the organization.<

Category 18: Communication Research

  • Formative research conducted during the initial stages of the strategic communication planning process that benchmarks internal audience opinions or behaviors, profiles the marketplace or internal communication environment in which the organization operates, aligns best practices against organizational needs or informs strategic direction for internal communication programs.
  • May include audience analysis, competitive benchmarking, secondary research related to best practices, program or product test markets, and reputation or brand studies.