The communication skills division includes marketing and communication elements that showcase technical skills such as editing, writing, design and multimedia production. Entries in this division are generally tactical in nature. Entrants must demonstrate strategic alignment, the creative process and measurable results.<
Generally one-way communication that offers published content online.
-Material in which the news media is the primary communication channel.
-May include, but is not limited to, editorials, interpretive/expository articles, news releases, and feature stories.
-Material written primarily for use by an organization to inform or educate employees or external stakeholders.
-May include recurring features or columns, magazines, newsletters, internal or special publications, stand-alone features, speeches and presentations, executive correspondence, scripts for corporate use, writing for an intranet, internal publications, technical writing, and annual and special reports.
-Material written to persuade customers, consumers, employees or stakeholders to adopt a point of view or to purchase goods or services. -May include commercials, advertising, marketing or sales promotion material, advertorials and writing for the Web.
-Material written to promote non profit organizations, including IABC regional and chapter events.
WRITING – SPECIAL PROJECTS
-Books (fiction and nonfiction), educational material, scripts for theatrical use, and other writing projects not covered above