Division 4: COMMUNICATION SKILLS

The communication skills division includes marketing and communication elements that showcase technical skills such as editing, writing, design and multimedia production. Entries in this division are generally tactical in nature. Entrants must demonstrate strategic alignment, the creative process and measurable results tied to objectives.

CovidComms

NEW :  COVIDComms – entries which were implemented from March 2020 onwards resulting from the Covid19 pandemic as it has affected the Philippines.  All standards and rules apply under this division.  Please include CovidComms 2020 before the title entry.  For Example:  CovidComms 2020:  Special Briefing on Covid19 for Barangay Health Workers

Category 19: SPECIAL AND EXPERIMENTAL

  • Planning and execution of a special event for an internal or external audience
  • For internal audiences, this may include employee appreciation events, or events that mark a significant occasion such as an anniversary, internal conference or meeting, or a celebration or special retirement
  • For external  audiences,  this  may  include  conferences,  workshops,  anniversaries,  official  openings, product launches, road shows and customer event

Category 20: COMMUNICATION FOR THE WEB

  • Online communication vehicles that are produced for internal or external audiences.
  • Electronic and interactive communication channels such as websites, intranets, online stores and microsites.

Category 21: AUDIO/VISUAL

  • Communication vehicles for internal or external audiences, and using sound, images, video, apps, film, slides, CDs or a combination of these elements
  • May include webinars, video, audio, podcasts, PowerPoint or other presentations, infographics, and interactive content and film. Does not include advertising commercials or websites.

Category 22: SOCIAL MEDIA PROGRAMS

  • Engages internal and external audiences in conversation through social media
  • Encompasses tools and practices that allow individuals and groups to collaborate and share knowledge and experiences online
  • May use conversation-enabled publishing platforms such as blogs and podcasts, social networks such as Twitter, LinkedIn and Facebook,  democratized content networks such as wikis and message boards, content-sharing sites such as YouTube and Flickr, and virtual networking platforms

Category 23: PUBLICATIONS

  • Publications produced for internal or external audiences in all formats, including hard copy and electronic May include magazines, newspapers, newsletters or tabloids, annual reports, books, special publications, brochures and other advertising material, e-newsletters, and similar material.

Category 24: WRITING

  • This category includes writing in both print and electronic formats:

JOURNALISM:

  • Material in which the news media is the primary communication channel
  • May include, but is not limited to, editorials, interpretive/expository articles, news releases, and feature stories

CORPORATE WRITING:

  • Material written  primarily  for  use  by  an  organization  to  inform  or  educate  employees  or  external stakeholders
  • May include recurring features or columns, magazines, newsletters, internal or special publications, stand -alone features, speeches and presentations, executive correspondence, scripts for corporate use, writing for an intranet, internal publications, technical writing, and annual and special reports

PROMOTIONAL WRITING:

  • Material written to persuade customers, consumers, employees or stakeholders to adopt a point of view or to purchase goods or services
  • May include commercials, advertising, marketing or sales promotion material, advertorials and writing for the Web

NONPROFIT WRITING:

  • Material written to promote non profit organizations, including IABC regional and chapter events

WRITING – SPECIAL PROJECTS:

Books (fiction and nonfiction), educational material, scripts for theatrical use, and other writing projects not covered above