• Judges score both your work plan and your work sample using IABC’s Global Seven-point Scale of Excellence for strategic planning and execution (with a range from 1 to 7 with 7 as the highest).
  • Evaluators consider how well a program was conceived and executed, how appropriate the chosen strategy and objectives were for the desired
  • results, how resources were used, and how the outcomes were measured and achieved.
  • Entries that receive a total average score of 5.25 win a Merit Award while those with 5.75 or higher receive an Award of Excellence.