Judges score both your work plan and your work sample using IABC’s Global Seven-point Scale of Excellence for strategic planning and execution (with a range from 1 to 7 with 7 as the highest).
Evaluators consider how well a program was conceived and executed, how appropriate the chosen strategy and objectives were for the desired
results, how resources were used, and how the outcomes were measured and achieved.
Entries that receive a total average score of 5.25 win a Merit Award while those with 5.75 or higher receive an Award of Excellence.