DIVISION 1: COMMUNICATION MANAGEMENT

The Communication Management division covers project, programs and campaigns that are guided by a communication strategy. Entries to this division can be submitted by any type of organization, from governments to retail companies to services such as utilities and healthcare.

CovidComms

NEW :  COVIDComms – entries which were implemented from March 2020 - onward resulting from the Covid19 pandemic as it has affected the Philippines.  All standards and rules apply under this division.  Please include CovidComms 2020 before the title entry.  For Example:  CovidComms 2020:  Employee Safety and  Covid19 Guidelines

Category 1: INTERNAL COMMUNICATION

  • Programs or strategies targeted at employee or member audiences
  • Includes programs that create awareness and influence opinion or behavioral change, including those focused on ethics, morale, internal culture or change management
  • May involve improving employee understanding and alignment with business direction, improving face-to-face communication, preparing employees for change, integration of organizational cultures caused by an acquisition or downsizing, an internal brand ambassador program or a program to inspire pride in the organization

Category 2: EMPLOYEE ENGAGEMENT

  • Local, regional, national or international programs or strategies that profile the role of strategic communication as a driver in improving employee engagement
  • Entries must focus on the communication elements of these programs, which could include contribution to program development and promotion through various communication vehicles and channels
  • May include employee recognition and employee volunteer programs, including programs that benefit charitable or philanthropic causes, or that recognize   employees’ organizational contributions  or achievements in the organization

Category 3: HUMAN RESOURCES AND BENEFITS COMMUNICATION

  • Programs or  strategies  targeted  at  internal  audiences  that  relate  to  communication  of  health  and welfare, savings and pension, stocks and compensation, or recruitment and retention initiative

Category 4: CHANGE COMMUNICATION

  • Communication strategies that support organizational change
  • May be directed at internal or external audiences, or both

Category 5: SAFETY COMMUNICATION

  • Programs or strategies that focus on improving  awareness,  understanding  and  behaviors  related  to safety issues within an organization

Category 6: LEADERSHIP COMMUNICATION

  • Programs or strategies that help leaders become more effective communicators, improve the quality of leadership communication within an organization, or improve leader knowledge and the ability to use communication as a business driver
  • Tactics may include tool kits with speaking notes, games or other tools that help leaders communicate a specific topic,  and  special  publications  with  information  and  support  for  leadership  communication

Category 7: MARKETING, ADVERTISING AND BRAND COMMUNICATION

  • May include various activities designed to sell products, services, destinations, organizations or ideas to external audiences, and is generally delivered through a variety of communication vehicles and channels
  • Strategies for new brands and the repositioning of existing brands in relationship to internal and external audiences
  • May include brand characteristics and attributes, changes to corporate identities and design solutions that address the challenges of brand communication (must be more than a logo redesign)
  • Strategic advertising campaigns designed to build brand awareness, influence opinion, motivate audience behaviors, or sell products and service

Category 8: CUSTOMER RELATIONS

  • Strategies or  ongoing  programs  targeted  at  customer  audiences  that  educate,  inform,  engage  or otherwise connect the organization and its employees to the customer
  • Programs may influence reputation, brand awareness and loyalty, and market position
  • May include  relationship  management,  experience  standards  or  appreciation  programs,  but  must  be focused on communication and marketing elements

Category 9: MEDIA RELATIONS

  • Strategies or  ongoing  programs  that  use  the  news  media  as  the  primary  channel  to  reach  target audiences and seek to influence awareness, understanding and opinion or motivate action
  • Should demonstrate the quality of media coverage and its impact on the organization—quantity of media stories alone is not considered a valid measurement in this category

Category 10: COMMUNITY RELATIONS

  • A one-time or an ongoing program that enhances stakeholder understanding of issues affecting business operations within the community served
  • Seeks to build  trust  and  credibility  with  stakeholder  groups  generally  through  consultation  and  other communication-based activities
  • Tactics and  supporting  strategies  may  include  formal  and  informal  meetings,  town  hall  discussions, workshops, presentations, open houses, and electronic or printed material

Category 11: GOVERNMENT RELATIONS

  • Short- or long-term programs that influence the opinion or actions of government bodies or agencies
  • May seek to create awareness, or influence the attitudes and behaviors of decision-makers toward the organization or industry

Category 12: FINANCIAL COMMUNICATION

  • Entails strategies, tactics and tools used to share financial data and recommendations with investors and other interested parties
  • Includes investor relations functions that integrate finance, communication, marketing and securities laws compliance to enable effective two-way communication between a company, the financial community, and stakeholders

Category 13: ISSUES MANAGEMENT AND CRISIS COMMUNICATION

  • Programs targeted at external and/or internal audiences that address trends, issues or attitudes that have a significant impact on an organization, such as labor relations, crises, mergers, acquisitions, public policy or environmental concerns
  • Programs may demonstrate proactive planning and preventative action during an extraordinary event, or show the actions taken to address trends, issues and interest group attitudes that have a major impact on an organization

Category 14: CORPORATE SOCIAL RESPONSIBILITY

  • Programs or  strategies  that  communicate  social  responsibility  and  encourage  positive  actions  while building awareness and reputation and positioning the organization as a good corporate citizen
  • May be targeted to multiple  audiences  and influence  share  price and customer  loyalty,  retention  and recruitment, operational efficiency and increased sales
  • Generally long-term and focused on enhancing the well-being of communities and populations through causes such  as  the  environment,  energy sustainability,  food  safety,  economic  stability,  employment, poverty  reduction,  literacy,  education,  health,  cultural  preservation,  and  indigenous  and  heritage protection

Category 15: GOVERNMENT COMMUNICATION PROGRAMS

  • Programs and strategies specific to government organizations at the municipal, state, provincial, regional, federal, national or international level
  • May be targeted to one or more audiences, and include internal, external or integrated communication strategies or programs

Category 16: NONPROFIT CAMPAIGNS

  • Programs recognizing the particular challenges of the non profit sector
  • May include multiple internal or external audiences
  • Promotes nonprofit organizations or causes
  • May be  paid  projects  or  pro-bono  projects  donated  to  the  client  by  an  organization,  agency  or consultancy; entries will generally have a small budget or none at all.